Sadie Halie Projects

An Underground Culture Cult.

Sadie Halie is a combination of insider/outsider, academic/everyday, devotion/disposabe, mastery/anti-mastery, and hi /low culture.  The gallery's brand aesthetic embodies  these contradictions with a series of formal choice's routed in contrast.  Modern experimental design is paired with religious & cult like compositional structures, b/w photocopiers are paired with silkscreened overprints, email blasts are turned into animation bombs of excitement. By embracing the gallery's high end cultural conversation while remaining true to it's lowbrow outsider roots we were able to create a uniquely appropriate value's filled visual language.