Thinking like a kid.
Kid's Choice Awards is an annual awards show that airs on Nickelodeon, that honors the year's biggest pop culture acts, as voted on by kids. The event is the largest brand tentpole of the year and is the purest expression of what Nick stands for. As part of the internal brand team from 2008 to 2012 I was responsible for concept, design, guidelines & implementation of 3 of these events. Each campaign package was infused with the imagination, absurdity, surrealism and silliness that can only come from embodying a kids way of thinking, and is synonymous with the Nickelodeon kids first ethos.
